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Freelance writing tips for better web content

I read an interesting article about writing for the web last night, and what I found most interesting was that really the article was in the main, about grammar.  The web writing tips were quite few and far between.  Here then, is a few of the standard tips for writing for the web.

• Keep sentences and paragraphs short for scan reading
• Ensure accurate spelling and grammar
• Write for your audience and use appropriate language and sentence structure
• Keep content relevant, and succinct

This is all well and good, but these are only guidelines.  The bottom line is that if you are writing for a client, and they want in depth descriptions of this that and the other, and that is how you should write the piece.  Interestingly, I have recently submitted two articles for consideration with a writing company, who have rejected my application.  In hindsight, I feel my article choices were good, just not quite as in depth as they would have liked.  Sadly, I have articles I could have submitted which were more to their tastes.

I feel if there is an underlying principle of writing for the web it is this:  Give the writing a smooth, flowing style, and it will be far easier for people to read it!   Fundamentally, is there anything more important?

photo credit: jude_bird_86