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Freelance writing tips on gauging tone

One aspect of writing which is crucially important, is understanding and setting the right tone for the readership.  This comes into play in all aspects of writing,and not just writing for the web.

This should be a consideration when you first apply for the job.  In nearly every advertisement for a role, there are hidden clues as to what is expected from a writer.  By using these clues effectively, you will increase your chances of landing the role.  If you get this right, you are speaking directly to your readership, so subsequently your blogs will be more effective.

As with all tips these are guidelines only, so don't be afraid to forget about them now and then, and go with the flow.

• Most blogs require proper English, so ensure you reply in proper English
• Always have an up to date CV, and ensure it has a broad range of writing samples you have done in the past included, together with testimonials
• If you feel a sample that is not included in your CV, will be more suited to a role that you are applying for, obviously include/swap it.
• Always ensure there is something of you in your writing, regardless of the tone you are setting.
• To find the tone, ask yourself who will be reading these articles, and adjust accordingly.
• Always make your writing engaging, and interesting.  You'd be surprised at how much difference this makes.
• Never waffle.  It is tempting with minimum word counts etc, but if you just keep writing, you'd be surprised at the quality you can achieve.
• Don't try too hard, just keep in your mind who the likely readership are, and then just let yourself write.

Hopefully, these tips will help you.

photo credit: ktylerconk